Mahasiswa KKN UNDIP Mengadakan Pelatihan E-Commerce untuk Mengembangkan UMKM Desa


Jebed Utara, Pemalang – Pada hari Sabtu, 20 Januari 2018 telah diadakan kegiatan pelatihan e-commerce untuk mendukung perkembangan UMKM Desa Jebed Utara. Kegiatan tersebut merupakan salah satu program monodisiplin dari salah satu mahasiswa KKN di Desa Jebed Utara, yaitu Zakky Ainun Najich dari Departemen Sistem Komputer Universitas Diponegoro. Pelatihan diadakan di Aula Balai Desa Jebed Utara, dan dihadiri oleh Karang Taruna Desa Jebed Utara. Kegiatan pelatihan tersebut dilaksanakan sebab di Desa Jebed Utara terdapat banyak UMKM yang memiliki potensi yang tinggi, seperti Batik Tulis, dan Peyek “Jirem”, namun kendala yang dihadapi yaitu kebanyakan para penggiat UMKM sendiri sudah berusia sepuh, sehingga kurang begitu mengerti bagaimana cara memasarkan produk mereka secara online. Oleh karena itu, diperlukan peran dari Karang Taruna, selaku penggerak para pemuda Desa Jebed Utara agar UMKM Desa bisa berkembang dan mampu tersebar luas secara global.

Pelatihan yang telah dilaksanakan yaitu mengoperasikan marketplace yang terdapat di website, strategi memasarkan produk UMKM melalui media sosial Instagram, serta memasang iklan di situs Bukalapak. Luaran yang diharapkan dari pelatihan tersebut agar terciptanya kolaborasi antara pihak pemuda dengan penggiat UMKM Desa Jebed Utara guna memasarkan produk UMKM Desa Jebed Utara secara global melalui media internet. Salah satu hal yang bisa dilakukan yaitu dengan melakukan diskusi dengan kedua pihak tersebut, dengan difasilitasi oleh mahasiswa KKN. Output lain yang dihasilkan dari pelatihan tersebut adalah terciptanya website marketplace UMKM Jebed Utara, yaitu, akun Instagram @umkm_jebedutara, serta akun situs jual beli Bukalapak, yang nantinya dioperasikan dan dikelola oleh pemuda Karang Taruna Desa Jebed Utara.


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